Under Pressure is the name of my company and what sets us apart from other brands is that we purify our water by boiling it, but we don't boil it the traditional way. All the water that is put in our vodka has been raised to a boiling temperature by putting it under extreme amount of pressure. The the ethanol will be distilled 3 times to remove any impurities. Using pressure to boil water is not only faster than using a flame, it also saves energy, so it will cheapen the process and we can turn the vodka for a bigger profit. Since the way the drink is made is unique, it can be sold for even more which in turn, will give us an even larger profit. Our target market is any fan of a nice strong vodka, parents, and environmentalists. Under Pressure will be a regular 50 Proof and sell for $25 per 3/4 liter.
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