Week 8 EOC: Creative Content

The creative content for my final project will be a short commercial advertising my drink and also act as an anti-peer pressure campaign. It will start off showing a younger teenager, about 13 years old being pressured by his friends to start drinking. The character being pressured will refuse and walk out of frame and the screen will fade to black then showing the logo and an announcer speaking over. The line for the announcer will be "We don't promote that kind of pressure.. Under Pressure Vodka. Please respect the legal drinking age and drink responsibly".

EOC Week 7: The Pitch

Under Pressure is the name of my company and what sets us apart from other brands is that we purify our water by boiling it, but we don't boil it the traditional way. All the water that is put in our vodka has been raised to a boiling temperature by putting it under extreme amount of pressure. The the ethanol will be distilled 3 times to remove any impurities. Using pressure to boil water is not only faster than using a flame, it also saves energy, so it will cheapen the process and we can turn the vodka for a bigger profit. Since the way the drink is made is unique, it can be sold for even more which in turn, will give us an even larger profit. Our target market is any fan of a nice strong vodka, parents, and environmentalists. Under Pressure will be a regular 50 Proof and sell for $25 per 3/4 liter.

Week 9 EOC: The Narrative

Our vodka uses water purified with a common household technique that is overwhelmingly under appreciated. Using pressure to purify our water brings out a unique taste in the water that gives our vodka it's signature flavor. Pressure Vodka is not a club kind of vodka, we aim to be the go-to drink for formal social gathering and hope to bring fans of our drink together. We recommend drinking Pressure Vodka chilled and with a fruity candy (like starburst) for fun.